One story your whole company tells the same way.
Product marketing turns positioning into pages, decks, launches and what sales says on calls. We do all of it, and keep it current as your market moves.
Photo · David marking up a sales deck
D
DavidYour product marketer
Today- Pulled every competitor’s pricing pagedone
- Found the 5 phrases customers use mostdone
- Drafted launch email and sales notesdone
- Is this a big launch or a small one?your call
Photo · Customer interview on a video call
Photo · A messaging doc covered in highlighter
Photo · David and a founder at a whiteboard
we listen first
What we do
Everything product marketing owns.
01
Research
Customer interviews, wins and losses, what comes up on sales calls, and a running read on every competitor.
02
Positioning and messaging
Where you fit, why you win, and the words every team uses.
03
Competitors
Battlecards, and a heads-up when a competitor changes pricing, features or claims.
04
Launches
Sizing, plans, copy, and what sales needs for every release.
05
Sales content
Decks, one-pagers, case studies, answers to objections, and email sequences.
06
Pricing and packaging
Research and a recommendation on plans and tiers, and how to show them.
Why it’s faster with us
The software reads everything. The marketer decides.
What the software does
- Reads every sales call and support ticket
- Watches competitors’ sites, pricing and launches
- Drafts battlecards, pages and decks in your voice
- Keeps everything saying the same thing
What your product marketer does
- Talks to your customers and your team
- Makes the positioning calls
- Sends drafts back until they’re right
- Works with your leadership and sales
Who you work with
A senior marketer. By name.
Photo · David
runs your positioning
David
Product marketing · New York
Senior B2B product marketer. Runs positioning, messaging, launches and sales content for software companies.
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